Company Description

Alliance Française of Lahore, established in 1963, is a community that promotes French language and Francophone cultures in Lahore. We offer language courses for adults, children and provide language certifications such as DELF/DALF. We also provide cultural activities to our students.

Definition and Implementation of a Communication Plan

• Establish communication plan strategies by working closely with the management.
• Define objectives for each communication action.
• Select suitable mediums and content based on the intended messages, ensuring alignment with the image and strategy of the Alliance Française.
• Set the action schedule in line with critical events in the organization’s activities and cultural programming.
• Conduct documentary monitoring related to different communication actions and industry trends, including pricing trends.

Implementation, Execution, and Monitoring of Communication Actions

• Develop specifications for communication actions.
• Create and update materials, content, and communications, ensuring consistency and adherence to the graphic charter.
• To deploy and maintain the communication strategy and foster connections between partners and the Alliance Française.
• Organize partnerships, events, conferences, and meetings with partners, vendors, and media, leading the team responsible for their successful execution.
• Establish indicators to gauge the company’s perception internally and among target populations (awareness barometer, satisfaction surveys, studies, etc.) and track their evolution.
• Design an evaluation system for the impact of each action.
• Contribute to continuous improvement of the communication plan based on achieved and expected results.

Enhancement of the Alliance Française Image

• Promote the image of the Alliance Française through various formats (press releases, press kits, advertising campaigns) and suggest compelling messages.
• Manage the company’s e-reputation.
• Develop each selected communication channel (website, social networks, trade shows) to facilitate the actions of other departments.
• Showcase the work of teams and project advancements to target audiences through proactive communication (posters, invitations) and post-event activities (appreciation, summaries, information campaigns).
• Maintain relationships with the press and organize press conferences.
• Support service providers involved in public relations projects (communication agencies, press relations agencies, media agencies).
• Participate in cross-functional projects involving other teams to advise all departments of the Alliance Française.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in marketing and communication, preferably in the cultural or language education sectors
• Excellent communication skills with a strong command of written and spoken English and Urdu. Ability to communicate in French is a plus
• Experience in managing and implementing communication strategies both on and offline
• Experience in content creation and editing for various digital platforms
• Strong knowledge of various social media platforms and their best practices
• Ability to organize and oversee events, handle partnerships and other external relationships
• Self-motivated and able to work independently with a high degree of attention to detail

To apply:

https://www.linkedin.com/jobs/view/3717986608